Suppose you’re a digital marketer; in a day, you will be required to analyze customers’ data, develop ads that will be appealing to your target audience, and even work on the website’s content to increase its conversion rates. Sounds like a big challenge, does it not? But wouldn’t it be great if you had an intelligent assistant to cook for you, do your laundry, locate your car for you, book your flight and also do all the thinking for you? And then welcome the newest entrant into the world of digital marketing disruption – artificial intelligence (AI).

1. The Potential of Forecasting

AI in Digital Marketing can be used to predict the behavior of customers, trends, etc. all these can be easily predicted using analytics. For example, an organization in the fashion industry can use predictive analytics to forecast on the uptake of a new fashion line and shift its selling strategy.

Example: This is applied by Walmart in order to approximate demand for goods and manage supply channels.

2. Personalization at Scale

By applying the AI, it is possible for the digital marketer to create customer experiences at scale. Using customer insights, it is possible to produce recommendations, promotions, and material that speak to specific clients through AI.

Example: In particular, using artificial intelligence, the platform offers its users recommendations of specific movies or episodes.

3. Messaging Channels and Conversational Commerce

AI chatbots can offer digital marketers constant customer support, FAQs reply, and can even act as a means of payment. Chatbots can also assist marketers to gather customers’ data and feedback that would benefit the marketers to enhance the marketing strategies.

Example: Pizza delivery chain, Domino’s Pizza has an interface on the Facebook Messenger where customer place the orders and get support through an AI chatbot.

4. Getting to the creation and optimization of content

In the aspect of creating and optimizing content, AI can equally serve digital marketers well. B2B and B2C customers respectively can be managed through analysis of their data, pattern identification, and creation of content that is relevant to the designed consumers.

Example: The Washington Post employs a special technique in which a content production based on artificial intelligence is released exclusively for the readers.

Conclusion

AI is rapidly changing the picture in digital marketing because it allows the marketers to deliver personalized experiences and choose the right content. The continuous advancement in the realm of AI will be effecting more advances in the future of digital marketing. As a growing field, digital marketing is constantly evolving, and so it is essential to know the effects of AI on digital marketing so that when you are on the market to start your business or even market your business, you will make it big.

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